There are about 5000 Magento downloads daily, and the platform powers 0.9% of all online retail stores. Various prominent industry names use Magento because of its outstanding services. For example, Ford, LandRover, Coca-Cola, Nestle, Jaguar, Liverpool, and many more.
Most online sellers hire Magento experts Sydney to develop a successful eCommerce store because it is open source and offers scalable opportunities. Moreover, the platform’s functionality allows users to offer an excellent customer experience.
However, if you also want to thrive through Magento, you should plan early. Also, because of cut-throat competition, you should know about emerging trends and stay ahead of the competition.
Why are Magento eCommerce store development trends significant?
- The eCommerce industry is fiercely competitive
- One must monitor trends to cut above the rest
- If you avoid trends, you might stay behind and fail
Top 5 Magento eCommerce trends
1. Artificial intelligence
Magento has various AI extensions that can help you optimise online store performance. Some features of the Magento eCommerce store involve the following:
- Product recommendations
Customers expect and appreciate personalisation. So, you can use AI to offer custom product recommendations to increase conversions.
- Marketing
AI will assist you in gathering customer data from various sources. As a result, you can learn more about your customer preferences and offer customised marketing.
- Business management
Some AI-powered Magento extensions can help businesses streamline inventory management. Hence, you can keep track of your stock, foretell product demand, and plan accordingly.
2. Voice search
Almost 50% of people use voice search while researching products online.
The eCommerce industry has seen a booming noise of voice search since its inception. It enhances and simplifies customer experience and allows businesses to stay ahead of the competition.
3. Illustrations and animations
You can increase interactivity and playfulness by providing product illustrations. Also, animations can allow you to communicate information excellently.
Magento lets you incorporate motions into your online store in a delightful, pleasant, and effective way. However, you should ensure that you do not add so much information to your website and make it messy.
Businesses also hire wordpress experts to develop beautiful and illustrious websites.
4. AR and VR
The main focus of augmented reality technology is to fulfil customer requirements and allows businesses to reach a larger audience base. It encourages visitors to buy the products they see.
Augmented reality depends on computer-generated images to optimise buyers’ experience.
For example, you can allow users to try your products or let them see how the product looks and works. Consequently, you can create real-world experiences through digital screens.
5. Social selling
As brands started selling on social media, people’s preference for Facebook and Instagram shopping increased. Hence, social selling is one of the most prominent trends you should follow in the upcoming year.
Such optimised stores have a wide user base and help you market your products in several ways, increasing sales.
Final thoughts!
Welcome 2023 by implementing these Magento development trends in your online store. You can also hire Magento experts Sydney to enhance your store and boost sales.
