Have you heard the term “social commerce”? Simply put, it is an intersection of social media and eCommerce. In this blend, people can search, discover, and purchase products from social media platforms, including Pinterest, Facebook, and Instagram.
Since the number of social media users has increased over the years, retailers have started using social media channels for their business growth. If you want to know how social media is shaping the world of online shopping, this blog will help you with proper insights.
Are you also wondering how to sprinkle the magic of social media into your eCommerce website? Contact a social media agency Australia and get the right assistance for your business.
Now, let’s move ahead with our today’s discussion:
What is the Impact of Social Media on eCommerce?
Over time, online businesses have seen a vast influence of social media on product marketing. Here are a few factors worth noting:
- Statista reported worldwide sales revenue generated through social media platforms was around 992 billion USD in 2022. Moreover, the forecasted projection of social commerce sales is believed to reach 2.9 trillion USD by 2026.
- Another survey showed that by mid-2022, Facebook was the topmost social media platform for shopping in the US, irrespective of age. Moreover, other channels like TikTok showed around 71% of users buying something when scrolling through their feeds or stories.
- Social media is gaining popularity in boosting brand awareness, bridging the gaps in customer relationship building and simplifying the customer journey. Thus, it is a vital channel for business owners to get the needed expansion.
- Businesses with social media widgets on their website are known to engage customers more because these elements display interactive and dynamic content of their channels.
Do you also want to elevate your website with widgets and top-notch eCommerce web design, Melbourne? If yes, hire expert professionals to get tailored solutions for your brand.
How Does Social Media Impact the Customer Buying Experience?
Social media has dramatically transformed the customers’ decision-making process and buying behaviour. Let’s dive into these factors.
- Many consumers use social media to find products and fresh inspiration for buying. Around 87% of buyers have said that they search for products on social media before purchasing them.
- Customers also decide a brand's credibility by how their websites and social media feeds look. If an online store has an incredible and appealing eCommerce website design, customers are more likely to buy from them.
- To make an informed decision, users prefer checking the product online and buying it by visiting a physical retail outlet. But it doesn’t apply to promotional offers, wherein customers are more likely to buy from the online retailer offering discounts on particular products.
- Influencer marketing has grown in popularity, as many customers want to buy the products marketed by their favourite social media influencers. Apart from this, consumers also prefer taking product recommendations from their friends and relatives.
- Reviews and ratings greatly impact buying behaviour, leading every brand to share testimonials across online channels.
The Final Note
Overall, social commerce looks promising for the future, meaning businesses need proper strategic planning to market their brand. A reliable social media agency, Australia can help you plan and implement these strategies. Keeping your foot on social media platforms is a good idea to keep up with the trend and enhance your business operations.
