In the booming digital age, eCommerce businesses have to remain on their toes to find innovative ways to provide a rich experience to their customers. As per research, around 77% of consumers have shown interest in utilising Augmented Reality (AR) to interact with products before making buying decisions.
Undoubtedly, the emergence of AR in the eCommerce landscape has opened new avenues of engagement that were previously unattainable. Professionals in eCommerce web design Melbourne can help you integrate AR features so you can start building higher engagement levels on your website.
Without further ado, let’s look at the benefits of implementing AR in your online business.
What are the Benefits of Augmented Reality for Online Businesses?
Reports by GlobeNewswire have forecasted the global AR and VR market size to reach around $105,676.7 million by 2028. AR helps merchants to have an extra layer of value-added touchpoints to a customer’s shopping journey.
By hiring a web design company Melbourne, eCommerce brands can bring a seamless integration of AR features to boost customer experience. Here are a few benefits of Augmented Reality for online retailers:
- Catering to the rising consumer expectations for an engaging experience, AR tools enable brands to offer a three-dimensional view of products.
- In today’s competitive market, AR campaigns are helping eCommerce companies grab customers’ attention by providing immersive experiences through mobile applications.
- By giving customers the ability to try things virtually, Augmented Reality improves conversion rates and revenue generation for online retailers.
How are Brands Implementing Augmented Reality in Their Business?
The implementation of Augmented Reality is done by many businesses to provide a seamless customer buying experience. Such experiences can be brought to your store with the help of a Web design agency Melbourne that gives excellent solutions for your website.
Here are a few examples of how various brands are using AR:
- Virtual Try-On
The growing sophistication of AR has shed light on new opportunities for customer engagement through virtual try-on tools. Companies including Warby Parker, L’Oreal, and Lenskart have shown an impressive usage of AR by giving their customers virtual try-on options. As a result, customers can get a virtual trial of makeup, clothing, accessories, and other products without requiring them to visit a store location.
- Preview Placement
When buying bigger products, such as furniture, electronics, etc., it is difficult to understand how it would look in a customer’s home. At such times, the preview placement feature can help customers to virtually place any object in their living room, kitchen or bedroom.
Brands like IKEA and Burrow are offering such AR features. In this, customers can visualise the furniture in their homes through mobile applications and make proper buying decisions.
- Social Media Filters
With a growing number of social media users, integrating AR is a worthwhile option to engage old customers and attract new ones. Platforms such as Snapchat and Instagram are helping brands create interesting AR filters for their products. These filters are used by customers to virtually interact with the products to get their overall feel.
Final Thoughts
With Augmented Reality, retailers can provide an immersive and intuitive shopping experience to customers, bridging the gaps between offline and online shopping. Getting the best integration solutions from a web design company Sydney will give you a competitive edge over other market players. So, you must take advantage of this time and leverage the power of Augmented Reality for your eCommerce business.
